Addiction can ravage families and people over the course of decades. Treatment for addiction takes several forms due to various ways of viewing the issue. Certain programs look at a spiritual way to overcome addiction, while others teach addicts coping mechanisms. Apps and products that help recovering addicts practice mindfulness and that provide support are rampant.
Digital marketing needs to be handled delicately as addiction is a sensitive topic. The wrong tone in a piece of content can alienate a potential client or their family member. Rehabilitation centers can be so helpful and generate so much money per patient. Below are tactics that should be used for digital marketing for an addiction-related business.
Destigmatizing Addiction
The misinformation that has been dispersed over the course of time on addiction is staggering. Many people have an addiction that they do not even realize. Technology addiction is far more common in today’s world due to smartphones’ constant access.
Questionnaires that provide potential answers for those using them can be important. People might not realize they suffer from withdrawal and just blame it on a hangover. A lack of knowledge can allow a person to fall deeper into addiction without realizing it. The education of potential clients/customers is vital and will be discussed below.
Education Of Potential Customers/Clients Is So Important
Education on addiction increases in importance on a regular basis. Addiction has changed forms and even the substances abused have changed forms. Smokers use vapes that can have unregulated amounts of nicotine or other harmful chemicals in the vape juice.
Gambling addiction can also be a huge issue with the access smartphones give addicts to gambling. States are legalizing various forms of gambling online, which can be a disaster. You can lose hundreds of dollars with a few swipes of a gambling app. At the same time, you can win big, giving you the rush that leads to addiction.
Using Various Forms Of Content
Searchable written content can be so important that a content guide is imperative. Addiction can include several components that can be included in an extensive guide. Allowing the content to be easily searched increases its usefulness to those interested in reading/referring to it.
Video content can be so important when it comes to finding customers. Others that have dealt with addiction voicing their support for a program or product can be invaluable. These could be former patients or employees in the program in the past. Retention of patients for employment can be a great sign to patients as it stresses there is true belief in what is being done.
Podcasts on addiction can be important when trying to attract attention for an addiction-related business. Content in this form can be detailed while not taking too long to produce. Listener questions that are answered can create a sense of community and engagement. Engagement with content is of the utmost importance when it comes to driving conversions, whether they are sales or leads generated.
Social Media Needs To Be Handled Carefully
Social media posts need to have a supportive tone and have the permission of those photographed. Recovering from addiction can be a private matter for some, and their reputation could be on the line. Addiction treatment marketing should be done with care, as addiction impacts everyone differently. One patient might have a high rock bottom, while another might be facing years of prison time if they do not complete a program. The marketing should be the same for both parties, as addiction can be deadly in both cases.
Marketing To Attract Top Professionals
Building a great team at any company can be done by presenting the right image online. Even the “Meet The Team” page can be enough to help present a great image of the team. Seeing the interests and backgrounds of the current staff can encourage certain professionals to apply for a job. A section on the website of where former employees have gone in their careers can be important. An addiction business being a great “jumping off” point in a particular industry can be important. The better the team, the better services, and products can be provided.
Digital marketing for addiction-related businesses can be a bit tricky. The various trains of thought on addiction can help shape the marketing strategy. Take the time to create a strategy based on data to help maximize the marketing spend. The more conversions per dollar, the more money that will be spent on marketing if it has a very positive ROI.
