Three Entry Points To The European Market For African Firms
The last decade has been the golden age of startups. Starting in the US, and then shifting to Europe, Asia, and now Africa, entrepreneurs have taken advantage of the technological revolution and have launched their own startup business. Nowadays...Continue reading
How To Use Social Media As An Effective Customer Service Centre.
The importance of social media asides just chatting with friends & family, posting photos, uploading videos, status updates, and more, can never be overemphasized. Over the years, social media platforms have rightly been used by many organisations and individuals...Continue reading
The Rise of Blockchain in Africa
Blockchain technology is proving itself useful across the world, and Africa is one place where those benefits can be seen the most. While other continents already have complex infrastructures in place that blockchains are disrupting, many African countries do...Continue reading
35+ Hot-Selling Products to Sell Before, During, & After Christmas And The New Year
Christmas is a great season for celebrations, gift sharing, family time together, and even business growth. This time of the year is always graced with so many activities, causing a lot more money to be spent on various products...Continue reading
7 Ways To Immediately Increase Revenue In Your Business
Sales remain the most important element in the growth and survival of any business. If people aren’t buying your products or services, your business won’t generate any revenue. To increase revenue means to increase sales, especially at the lowest...Continue reading
How To Do Market Research For Any Business Idea
People come up with thousands of creative business ideas everyday. While some may be focused on solving small problems in a market, others are highly focused on gigantic, or primarily big picture achievements. The problem with coming up with...Continue reading
How To Win Back Lost Customers And Keep Them For Good
Losing a customer is one less income stream for any business. Your revenues slightly drop, and depending on how many customers were lost in comparison to new customers gained, your financial statement would tell. No one directly anticipates a customer loss,...Continue reading
The Best Way To Invest In Africa: A Focus On Nigeria
Many international organisations are unaware of the vast business opportunities in Africa, even as the continent, being the most untapped part of the world, is currently billed to become the fastest growing economy on the planet. This information may...Continue reading
7 Ways To Always Stay Ahead Of The Competition
The business world constantly experiences dynamic changes in consumer demands. The strategies that worked yesterday may not work today, and sticking to them could be detrimental if you intend to stay ahead of the competition. With rival businesses springing up...Continue reading
Top 6 Reasons Nigerian E-Commerce Businesses Are Losing Money
E-commerce in Nigeria partially took off in 2012 but didn’t really start generating a real buzz till 2013. From 2012 till 2019 there’s been at least over 1,000 e-commerce businesses launched across Nigeria, with a few now established as...Continue reading
The Difference Between Sales And Marketing
To billions of people around the world, sales and marketing mean the same thing. Yes, both may be geared towards growing the revenues of any business, but are still two different things. One creates awareness for your company’s products...Continue reading
The One Thing Every Product Needs To Be Successful
With thousands of products launching and competing with each other every day, having a successful new product is proving a lot more difficult than ever. This problem has led hundreds of companies to carry out researches running into thousands...Continue reading
5 Highly Effective Ways To Sell More Products Online With Social Media
Successfully selling a large number of products online is one of the toughest challenges internet entrepreneurs around the world face. They experience issues of trust, product availability, logistics, and many other vices that frustrate their efforts to grow a...Continue reading
3 Powerful Reasons Any Prospect Will Grant You An Appointment
Growing a service business from scratch can be a daunting task. Unlike selling a product, promoting your service business may involve you giving a lot of free trials to prospects, existing customers, and more. While offering freebies is a great...Continue reading
How To Write A Company Profile For A New Company
You have launched your new company. It’s exciting. Now, it’s time to let others know all about who you are and what you do. Whether it’s for potential investors, potential customers, or simply a document that keeps you on...Continue reading