Sales & Marketing

The Rise of Blockchain in Africa

Blockchain technology is proving itself useful across the world, and Africa is one place where those benefits can be seen the most. While other...

7 Ways To Immediately Increase Revenue In Your Business

Sales remain the most important element in the growth and survival of any business. If people aren't buying your products or services, your business...

How To Do Market Research For Any Business Idea

People come up with thousands of creative business ideas everyday. While some may be focused on solving small problems in a market, others are...

How To Win Back Lost Customers And Keep Them For Good

Losing a customer is one less income stream for any business. Your revenues slightly drop, and depending on how many customers were lost in comparison...

The Best Way To Invest In Africa: A Focus On Nigeria

Many international organisations are unaware of the vast business opportunities in Africa, even as the continent, being the most untapped part of the world,...

7 Ways To Always Stay Ahead Of The Competition

The business world constantly experiences dynamic changes in consumer demands. The strategies that worked yesterday may not work today, and sticking to them could be...

Top 6 Reasons Nigerian E-Commerce Businesses Are Losing Money

E-commerce in Nigeria partially took off in 2012 but didn't really start generating a real buzz till 2013. From 2012 till 2019 there's been...

The Difference Between Sales And Marketing

To billions of people around the world, sales and marketing mean the same thing. Yes, both may be geared towards growing the revenues of...

The One Thing Every Product Needs To Be Successful

With thousands of products launching and competing with each other every day, having a successful new product is proving a lot more difficult than...

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