How To Start A Lucrative Web Design Company in Nigeria: The Complete Guide

How To Start Web Design Business in Nigeria or Africa: Complete Guide
How To Start A Lucrative Web Design Business In Nigeria Or Africa: The Complete Guide | Image: W3Lab

One of the major perks that came with the internet age is the creation and design of special cyberspace known as websites. The concept of the ‘world wide web’ dates back as far as 1946 when it was first mentioned in a short story by Murray Leinster. However, its official and somewhat accidental invention is ascribed to physicist Tim Berner-Lee in 1989. While designing a database of software for a client, he used hypertext to build an index of pages on the system that eventually evolved into what we now know as web pages. The early days of web design were referred to as ‘dark ages’ because computer screens were black at the moment.

Since then, the webspace has evolved from text-only pages viewed using a simple line-mode browser to a more integrated and fast-growing approach which allows for videos and images to give the users a better internet experience. The business of web design and development has exploded and attracted people from all walks of life. The introduction of HTML responsive design has given rise to various aesthetics and styles, and the remarkably customizable nature of web design has only contributed to this individualism. Today, browsing a website is a multi-sensory adventure, thanks to the growing fame of full-screen video frameworks, animation, and interactive navigation.

As a result, the global web design market is growing at a rapid pace, due to the rising data security. There are almost 200 million active websites right now. The Web Design Services industry is valued at almost $40 billion as of 2020 and is expected to grow at an annual CAGR of 5.8% till 2025. Some of the countries of the world at the frontline of web design and development are the USA, Finland, Canada, China and Russia. Although these countries dominate the web development industry with highly sophisticated programmes for software development, web design is, in fact, a global practice since it is almost completely independent of geographical locations.

Similarly, Nigeria is not lost on the map of the web design industry. With over 111 million people on the Internet and several businesses and brands adopting the use of the internet to advance their business activities, the sector continues to experience massive growth. The cost of web design for an essential 5-page website can range from around N50,000 to N100,000, including domain name and web hosting cost. Web design has become a large part of our everyday lives. It is hard to think about the Internet without noticing animated graphics, different fonts, backgrounds, videos, and music.

If you’re considering setting up a lucrative web-based business, the web design business is a suitable option for every interested businessperson.

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What Is Web Design?

Generally speaking, web design refers to the “construction” process of any website. Web design encompasses several different aspects, ranging from webpage layout, content production, and graphic design. While the terms ‘web design’ and ‘web development’ are often used interchangeably, web design is a subset of web development. Web design can be linked to additional areas such as graphic design, user experience, and multimedia arts, but is mostly seen from a technological viewpoint. Web design only refers to the design of a website, not about coding and front-end or back-end development.


What Is A Web Design Business?

A web design business describes the act of commercializing the creation and design of websites, web pages, web contents and other related software tools.

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Business Opportunities In Web Design Business In Nigeria And Across The World

1). Front-End Development:

One of the most basic opportunities for web developers is front-end web development. Front-end development involves creating visual elements/effects that users can see and interact with within the web application.

2). Back-end Development:

Back-end web developers play an essential role in the unification of the work that front-end developers do, and they are also responsible for the server-side web application logic.

3). Web Application Development:

Web application developers are responsible for the designing, modifying, coding and layout of the website according to the specifications of the client.

4). Design and Layout Analysis:

Design and analysis of the layout of webpages is another lucrative opportunity associated with web design. The layout analyst edits the web layout, designs and format pages or other materials for print or online use.

5). Senior Web Analyst:

The role of a senior web analyst in the building of a website is to create and maintain solutions using cutting-edge and advanced technologies.

6). Web Marketing Analyst:

The roles of a web marketing analyst are diverse, ranging from the collection and interpretation of data concerning online client behaviour to the implementation and extension of website analysis, online advertising and search engine optimization.


Facts And Benefits Of Web Design

  • Web design plays a massive role in boosting your business SEO process.
  • Web design sets the impression about how you treat your customers.
  • It builds trust within potential visitors.
  • Web design provides people with an excellent first impression of your business.
  • Some of the countries of the world at the frontline of web design and development are the USA, Finland, Canada, China and Russia
  • Helps you stay updated on trends among your competitors.
  • Web design boosts your revenues.
  • A great web design makes Google Analytics of your website easy.
  • Web design increases the chance of getting business or brand partnerships.
  • A web design makes a brand or business come across as professional.
  • Interactive web designs the relationship between clients and brands.
  • It helps to promote business services.
  • It boosts sales for product manufacturers.
  • Web design emphasizes the authority of the business or brand in the given field.

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Types Of Web Design

1). Homepage:

The homepage serves as the face of the brand or business. It informs visitors of the most basic information they need to know about the brand. It also directs them to different areas of the site. Your homepage design is the most crucial because most people come to you through your homepage. While designing, it’s important to remember the purpose of the homepage.

2). Magazine Websites:

Over the last twenty years, the magazine industry has evolved from a print-only platform to an inclusive digital setup. The magazine website has a basic framework, and your visitors should see a similar layout no matter what day they see on your homepage. Each article must also have similar design and navigation. A magazine website must also be responsive to both desktops and smartphones.

3). E-commerce Websites:

E-commerce websites are typically your go-to stores online. It is a place people buy commodities or get services from your company without leaving their room. An e-commerce website offers several templates that make it easy for users to browse products.

4). Blogs:

Blogs originally started with more casual, personal contents. However, the lines between blogs and magazines have blurred, and most brands and businesses now have blogs in addition to their company websites, where they regularly post updates, engaging contents, articles, photos, and videos to attract traffic.

5). Portfolio Websites:

Majority of people that have a portfolio website are creative professionals such as artists, writers, designers, filmmakers, etc. It is a place they showcase their work. A portfolio website is a bit more creative than other websites, so this is the place to experience with unique layouts and exciting features.

6). Landing Pages:

A landing page is a type of page created for a marketing campaign that prompts visitors to take a particular action. The contents on a landing page should not be cumbersome but straight to the point about the purpose of the website, which is to drive people to action page. Landing pages are used mainly to sell products or generate funds.

7). Social Media Platforms:

There are various social media platforms in existence, and approximately 2.77 billion people are on either one or all of the different media available. Although you cannot redesign the platforms themselves, social media platforms offer the users some control over the look of their page, and you can create your desired design to drives social media interactions and reactions. It is advisable to be consistent in the face of all your social media and web pages, be it in logo or colour choices.

8). Directory And Contact Pages:

Most businesses, people and organization have a directory and contact page where users can connect with them or their customer service team. This type of website provides a repository of businesses or people within an organization or area.

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How To Start A Website Design Business In Nigeria: A Step-By-Step Guide

1). Set Your Business Targets/Objectives:

First off, ask yourself why you want to start a web design business. If you do not know why you want to start a business, you can easily fall when the grounds get slippery. There is nothing simple about starting a business; the same rule applies for web designing. It takes skill, persistence, patience, a fantastic stress management skill, etc. Web design is a long-term commitment that is full of hurdles. Knowing why you want to start up a business takes care of the passion part because being passionate about what you do is just as important as doing it. Break your goals into actionable plans and document them in a business plan.

2). Equip Yourself With Necessary Skills:

Read, Practice, Repeat! There is never enough knowledge to acquire, read every published article, report, blog post, etc., about web design. You will also have to learn as you go. This rule may not apply to other types of jobs, but it does to web design. Learn from tutorial videos, PDF contents, professionals, blogs, etc. The best way to learn web design is to start designing. Web design involves both visual appearance and functional design.

3). Create Your Business Brand:

To start a web design business, you need to create a business entity of your own. Create a suitable official website and other social platforms to gain the confidence of your potential clients and standardize your business.

4). Get A Team Of Web Designers:

For starters, you should get yourself a team of expert and experienced web designers who specialize on creating specific types of web designs such as how to design interfaces (such as; typography, navigation, images, space, animations, colours, etc.) and how to code them in a web development language (HTML, CSS, Python, SQL, Ruby, or JavaScript), and also how to optimize your website for search engines. The size of your team depends largely on how wide you’re willing to expand your services.

5). Advertise Your Brand Services:

After setting up the basics and getting your team in shape, you can go ahead to promote your services specifically through the internet and social media ads.

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Challenges Of Starting A Web Design Business In Nigeria

  • Problems of hacking and cyberattacks
  • High startup costs
  • High competition in the web design market
  • Accessibility and audience readability.
  • Creating responsive designs
  • Difficulty in keeping up with the web design trends
  • Demands of web maintenance
  • Conflict between mobile and desktop orientation
  • Slow loading
  • Difficulty in creating websites that will adapt to multiple screen size

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To Sum It Up

The idea of starting a web designing company can be overwhelming but it is a highly promising business prospect. It requires your technical skillset as much as your business acumen. The web design business in Nigeria can be a lucrative and profitable venture to start-up, due to its vast market demand and on your ability to build a wide network. If you’re looking for a lucrative business to venture into, the web design business in Nigeria is a great option to explore.


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What are your thoughts on how to start a web design business in Nigeria? Let me know by leaving a comment below.

Stan Edom
Stan Edom
I'm an entrepreneur with expertise in supply chain management, international trade, small business development, e-commerce, internet startups, renewable energy, and agriculture. I'm also a network engineer, I.T security expert, and computer programmer. In my spare time when I'm not working out at the gym, I try to solve problems people face in their everyday lives with whatever means necessary.

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