In recent years, the self-care industry has witnessed significant growth globally, and the trend is particularly pronounced in Nigeria and Africa. The demand for self-care products and services has surged as individuals prioritize their well-being amidst the challenges of modern life. According to a report by Euromonitor International, the wellness industry in Africa is projected to experience a compound annual growth rate of 8.5% between 2021 and 2025, outpacing the global average. This data underscores the robust potential for self-care businesses in the region.
In Nigeria, a country with a population exceeding 200 million, the self-care market is ripe for exploration. The World Bank reports a steady rise in middle-class incomes, indicating an increasing capacity for discretionary spending on personal well-being. Locally, the cultural emphasis on holistic health practices aligns well with the diverse offerings of the self-care industry. From traditional wellness practices to the adoption of modern trends, the landscape provides a canvas for innovative self-care business ideas.
Furthermore, there exists a compelling opportunity for self-care business exports from Nigeria. With the global wellness industry estimated to be worth over $4.2 trillion, there is a growing appetite for diverse and authentic self-care products. Nigeria, with its rich cultural heritage and natural resources, possesses the potential to export unique self-care concepts, tapping into the global market.
In this context, this exploration delves into 58 self-care business ideas tailored for the Nigerian and African market. From spa and wellness centers to personalized fitness plans, the diverse array of self-care business ideas not only caters to local needs but also holds the promise of contributing to the expanding global self-care market.
1. Spa and Wellness Center
A Spa and Wellness Center offers a comprehensive suite of rejuvenating services, including massages, facials, and holistic treatments. Positioned as a haven for relaxation, stress relief, and self-care, these centers provide a sanctuary for individuals seeking physical and mental well-being. In Nigeria and Africa, the demand for such establishments has grown, reflecting a cultural shift towards prioritizing self-care practices.
2. Fitness Coaching and Personal Training
Fitness Coaching and Personal Training services cater to the increasing awareness of the importance of physical health. With personalized workout plans, nutritional guidance, and one-on-one training sessions, these businesses address the diverse fitness needs of individuals in Nigeria and Africa. The emphasis on tailored approaches aligns with the evolving health-conscious mindset of the local population.
3. Healthy Meal Planning and Delivery
Addressing the intersection of nutrition and self-care, Healthy Meal Planning and Delivery services offer convenient access to balanced and nourishing meals. These businesses curate meal plans tailored to specific dietary needs and deliver them to customers’ doorsteps. In a region where culinary preferences vary, these services provide a practical solution for those seeking a healthier lifestyle.
4. Yoga and Meditation Classes
Yoga and Meditation Classes cater to the growing interest in holistic well-being, offering a space for physical and mental rejuvenation. In Nigeria and Africa, the popularity of these classes has surged as individuals recognize the benefits of mindfulness practices. These businesses contribute to creating a harmonious balance between the demands of daily life and the pursuit of inner peace.
5. Natural Skincare Product Line
A Natural Skincare Product Line focuses on providing locally sourced and organic skincare products. With an emphasis on harnessing the benefits of natural ingredients, these businesses resonate with the increasing demand for chemical-free beauty solutions. In Nigeria and Africa, where traditional beauty practices are valued, these product lines offer a blend of modern science and cultural authenticity, appealing to a broad customer base.
6. Holistic Health Coaching
Holistic Health Coaching integrates various aspects of well-being, addressing not only physical health but also mental, emotional, and spiritual dimensions. These coaches in Nigeria and Africa offer personalized guidance to individuals seeking a comprehensive approach to self-care. By emphasizing lifestyle adjustments, nutrition, and mindfulness, they empower clients to achieve a harmonious and sustainable balance in their lives.
7. Mindfulness and Stress Management Workshops
Mindfulness and Stress Management Workshops provide a structured environment for individuals to learn and practice stress-reduction techniques. In Nigeria and Africa, where the pace of life can be fast-paced and demanding, these workshops offer valuable tools for navigating stressors. By incorporating meditation, breathing exercises, and cognitive strategies, these sessions contribute to building resilience and fostering a mindful approach to daily challenges.
8. Mobile Massage Services
Mobile Massage Services bring the benefits of relaxation and rejuvenation directly to clients’ doorsteps. In the context of Nigeria and Africa, where convenience is highly valued, these services cater to individuals with busy schedules or limited mobility. The flexibility of mobile massage aligns with the diverse lifestyles of the population, offering a personalized and accessible self-care experience.
9. Nutrition Consultancy
Nutrition Consultancy services in Nigeria and Africa focus on providing expert guidance for individuals seeking to optimize their diets. These consultancies go beyond traditional nutrition advice, considering cultural preferences and local food availability. By tailoring nutritional plans to individual needs, they contribute to promoting health and wellness through informed dietary choices.
10. Herbal Tea Blending and Selling
Herbal Tea Blending and Selling businesses cater to the growing interest in natural remedies and holistic health practices. In Nigeria and Africa, where herbal traditions are deeply rooted, these ventures create blends that align with local preferences and address specific health concerns. By offering a curated selection of herbal teas, these businesses contribute to promoting wellness through the consumption of natural and culturally relevant beverages.
11. Virtual Fitness Challenges
Virtual Fitness Challenges leverage technology to engage individuals in fitness activities regardless of location. In Nigeria and Africa, where digital connectivity is expanding, these challenges provide a platform for community-driven fitness initiatives. Participants can join from the comfort of their homes, fostering a sense of camaraderie and motivation. These challenges often incorporate elements of competition, encouraging individuals to achieve personal fitness goals while being part of a virtual wellness community.
12. Organic Beauty Salon
An Organic Beauty Salon in Nigeria and Africa offers a range of beauty services using organic and natural products. This business aligns with the growing consumer preference for clean and eco-friendly beauty solutions. By providing services such as organic facials, chemical-free hair treatments, and sustainable beauty practices, these salons contribute to promoting self-care in a way that aligns with environmental consciousness.
13. Aromatherapy Products and Services
Aromatherapy Products and Services focus on harnessing the therapeutic properties of essential oils for holistic well-being. In Nigeria and Africa, where aromatic traditions have cultural significance, these businesses offer a blend of traditional and contemporary aromatherapy. Products like essential oil blends, diffusers, and massage services contribute to creating a sensory-rich environment, promoting relaxation, and enhancing emotional balance.
14. Fitness Apparel and Gear Store
A Fitness Apparel and Gear Store caters to the burgeoning fitness culture in Nigeria and Africa by providing a curated selection of activewear and equipment. These stores offer not only functional fitness gear but also trendy and culturally relevant apparel. By blending style with functionality, these stores contribute to the growing fitness and wellness lifestyle, encouraging individuals to embrace both fashion and health-conscious choices.
15. Mental Health Counseling
Mental Health Counseling services play a crucial role in addressing the psychological well-being of individuals in Nigeria and Africa. Recognizing the importance of mental health, these services provide professional counseling and therapy. By offering a safe and supportive space, mental health counselors contribute to reducing stigma, fostering emotional resilience, and promoting self-care through mental health awareness and support.
16. Healthy Cooking Classes
Healthy Cooking Classes in Nigeria and Africa serve as educational platforms for individuals seeking to adopt nutritious cooking habits. These classes go beyond conventional culinary instruction, integrating cultural dietary practices and emphasizing locally available ingredients. By teaching practical skills, nutritional principles, and creative recipe ideas, they empower participants to make informed choices, contributing to a culture of self-care through mindful and healthful eating.
17. Wellness Retreats and Getaways
Wellness Retreats and Getaways offer immersive experiences focused on rejuvenation and self-discovery. In Nigeria and Africa, where serene landscapes abound, these retreats provide an escape from the hustle of daily life. Activities often include yoga, meditation, spa treatments, and holistic workshops. By fostering a holistic approach to well-being in idyllic settings, wellness retreats promote self-reflection and relaxation, encouraging individuals to prioritize their mental and physical health.
18. Holistic Therapy Centers
Holistic Therapy Centers provide a comprehensive range of alternative therapies, encompassing practices like acupuncture, reiki, and energy healing. In Nigeria and Africa, where holistic approaches are deeply ingrained in traditional medicine, these centers offer a blend of ancient wisdom and modern practices. By addressing the interconnectedness of the mind, body, and spirit, holistic therapy centers contribute to holistic well-being and provide individuals with diverse avenues for self-care.
19. Mobile Wellness Check-ups
Mobile Wellness Check-ups bring essential health screenings and preventive care directly to individuals’ locations. In Nigeria and Africa, where access to healthcare can be a challenge, these mobile services bridge gaps by offering convenient and personalized check-ups. By prioritizing preventive health measures, these check-ups empower individuals to take proactive steps towards their well-being, promoting a culture of regular health assessments and self-care.
20. Fitness Equipment Rental
Fitness Equipment Rental services cater to the evolving fitness landscape by providing temporary access to workout equipment. In Nigeria and Africa, where individuals may face constraints in purchasing expensive fitness gear, these rental services offer a cost-effective solution. By providing access to high-quality equipment for home workouts, these services contribute to making fitness more accessible, promoting a culture of convenience and flexibility in self-care practices.
21. Natural Hair Care Salon
A Natural Hair Care Salon in Nigeria and Africa specializes in providing services tailored to the unique needs of natural hair. These salons offer a range of treatments, styles, and consultations that celebrate the beauty and diversity of natural textures. By embracing and promoting natural hair care practices, these salons contribute to fostering self-love and empowerment among individuals seeking authentic and chemical-free beauty solutions.
22. Holistic Fitness Apps
Holistic Fitness Apps cater to the tech-savvy population in Nigeria and Africa, providing virtual platforms for comprehensive well-being. These apps often integrate workout routines, meditation sessions, nutritional guidance, and mental health resources. By offering a one-stop solution for holistic health, they empower users to tailor their self-care journey, promoting a balanced approach to physical and mental well-being through the convenience of technology.
23. Virtual Health and Wellness Coaching
Virtual Health and Wellness Coaching services leverage digital platforms to provide personalized guidance on overall well-being. In regions like Nigeria and Africa, where virtual connectivity is expanding, these services offer accessible and convenient support. Coaches address various aspects, including fitness, nutrition, and mental health, fostering a holistic approach to self-care by adapting to the evolving needs of individuals through virtual interactions.
24. Health and Fitness Blogging
Health and Fitness Blogging has emerged as a powerful tool for disseminating information on self-care practices. Bloggers in Nigeria and Africa share insights on fitness routines, healthy recipes, mental health tips, and lifestyle choices. By providing valuable and relatable content, these blogs contribute to shaping a health-conscious narrative, inspiring individuals to embark on their self-care journey with informed decisions.
25. Mindful Walking/Running Clubs
Mindful Walking/Running Clubs encourage physical activity combined with mindfulness practices. In Nigeria and Africa, where community bonds are strong, these clubs provide a social and supportive environment. Participants engage in group walks or runs while incorporating mindfulness techniques, fostering a sense of unity and well-being. These clubs contribute to a holistic approach to self-care, blending physical exercise with mental and emotional wellness in a communal setting.
26. Wellness Subscription Boxes
Wellness Subscription Boxes offer curated packages filled with health and wellness products delivered to subscribers regularly. In Nigeria and Africa, these boxes cater to the growing interest in self-care by introducing individuals to a variety of products, from skincare items to mindfulness tools. By providing a convenient and personalized experience, these subscription boxes contribute to fostering a culture of regular self-care, encouraging individuals to explore and incorporate new wellness practices into their routines.
27. Acupuncture and Traditional Medicine Services
Acupuncture and Traditional Medicine Services blend ancient healing practices with modern approaches. In Nigeria and Africa, where traditional medicine is deeply rooted, these services offer acupuncture, herbal remedies, and holistic therapies. By integrating traditional wisdom with contemporary understanding, these services provide individuals with alternative avenues for self-care, addressing physical and energetic imbalances and contributing to the holistic well-being of the community.
28. Fitness and Wellness Podcast
A Fitness and Wellness Podcast serves as an auditory platform for disseminating health and wellness information. Hosts in Nigeria and Africa share insights on fitness trends, nutrition, mental health, and inspirational stories. By offering engaging and informative content, these podcasts contribute to the growing awareness of holistic self-care practices, reaching a wide audience and inspiring individuals to prioritize their well-being through accessible and relatable conversations.
29. Healthy Snack Vending Machines
Healthy Snack Vending Machines address the need for convenient and nutritious food options. In Nigeria and Africa, where snacking is prevalent, these machines offer a selection of healthy snacks. By promoting accessible alternatives, these vending machines contribute to creating a culture of mindful eating and encourage individuals to make nutritious choices even in the midst of busy lifestyles.
30. In-home Spa Parties
In-home Spa Parties bring the spa experience directly to individuals’ homes. In Nigeria and Africa, where communal gatherings are cherished, these parties offer a social and pampering experience. Services may include massages, facials, and relaxation activities. By providing a unique and communal self-care experience, in-home spa parties promote relaxation and bonding, encouraging individuals to prioritize their well-being within the comfort of their own spaces.
31. Plant-Based Cooking Classes
Plant-Based Cooking Classes in Nigeria and Africa offer instructional sessions focused on preparing nutritious meals using plant-based ingredients. These classes respond to the increasing interest in adopting a plant-based diet for health and ethical reasons. By teaching individuals how to incorporate a variety of fruits, vegetables, and grains into their diets, these classes contribute to a culture of mindful and sustainable eating, aligning with the growing awareness of the impact of food choices on personal and environmental well-being.
32. Digital Detox Retreats
Digital Detox Retreats provide individuals with a respite from technology, offering an opportunity to disconnect and recharge. In Nigeria and Africa, where the prevalence of digital devices is on the rise, these retreats create environments conducive to relaxation and reflection. Activities often include nature walks, meditation, and workshops on mindful living. By promoting intentional breaks from technology, digital detox retreats encourage individuals to prioritize mental well-being and cultivate a healthy relationship with the digital world.
33. Self-Care Journaling Workshops
Self-Care Journaling Workshops facilitate guided sessions on journaling as a therapeutic and reflective practice. In Nigeria and Africa, where storytelling is integral to culture, these workshops provide tools for individuals to explore their thoughts and emotions. By combining creativity with introspection, these workshops foster self-discovery and emotional well-being, encouraging participants to incorporate journaling as a regular self-care ritual.
34. Mental Wellness Apps
Mental Wellness Apps offer a digital solution for individuals seeking support for their mental health. In Nigeria and Africa, where mental health awareness is growing, these apps provide resources such as guided meditations, mood tracking, and counseling services. By leveraging technology, mental wellness apps increase accessibility to mental health resources, contributing to a more informed and resilient community.
35. Eco-friendly and Sustainable Products Store
An Eco-friendly and Sustainable Products Store focuses on providing products that align with environmental sustainability. In Nigeria and Africa, where ecological awareness is expanding, these stores offer a range of eco-friendly items, from reusable products to sustainable fashion. By promoting conscious consumption, these stores contribute to a culture of environmental responsibility, encouraging individuals to make choices that support both personal and planetary well-being.
36. Hydrotherapy Services
Hydrotherapy Services involve therapeutic treatments using water, catering to the physical and mental well-being of individuals. In Nigeria and Africa, where natural water sources are abundant, hydrotherapy services offer options like hot baths, water massage, and aquatic exercise. By harnessing the healing properties of water, these services contribute to relaxation, pain relief, and stress reduction, aligning with traditional and modern approaches to holistic health.
37. Fitness and Wellness Events Planning
Fitness and Wellness Events Planning services specialize in organizing events that promote physical and mental well-being. In Nigeria and Africa, where community engagement is valued, these event planners curate experiences such as wellness retreats, fitness challenges, and health expos. By orchestrating gatherings that prioritize holistic health, these services contribute to building a sense of community and inspire individuals to embrace well-being as a collective endeavor.
38. Personal Development Coaching
Personal Development Coaching focuses on guiding individuals to achieve their full potential in various aspects of life. In Nigeria and Africa, where personal growth is esteemed, these coaches provide support in areas such as career advancement, goal-setting, and self-discovery. By offering tailored strategies and encouragement, personal development coaching empowers individuals to navigate challenges, fostering a culture of continuous improvement and holistic self-care.
39. Art Therapy Classes
Art Therapy Classes use creative expression as a therapeutic tool to promote mental and emotional well-being. In Nigeria and Africa, where art and symbolism hold cultural significance, these classes offer a unique approach to self-care. Participants engage in activities like painting, drawing, or sculpture, allowing for the exploration and expression of emotions. By integrating artistic practices with mental health support, art therapy classes contribute to holistic wellness and provide individuals with alternative outlets for self-expression.
40. Natural and Organic Beauty Products Store
A Natural and Organic Beauty Products Store specializes in offering beauty products made from natural and organic ingredients. In Nigeria and Africa, where traditional beauty practices are valued, these stores provide alternatives to mainstream cosmetics. By emphasizing chemical-free and culturally resonant products, these stores contribute to a growing movement towards clean beauty, promoting skin health and self-care through natural beauty regimens.
41. Health and Wellness Magazine
A Health and Wellness Magazine serves as a comprehensive resource for individuals seeking information on various aspects of well-being. In Nigeria and Africa, where the interest in holistic health is expanding, these magazines cover topics ranging from fitness routines and nutrition advice to mental health insights. By providing accessible and diverse content, health and wellness magazines contribute to educating and inspiring readers to adopt healthier lifestyle choices, fostering a culture of informed self-care.
42. In-home Personal Chef Services
In-home Personal Chef Services bring the luxury of personalized culinary experiences to individuals’ homes. In Nigeria and Africa, where communal dining is cherished, these services offer a blend of gourmet cuisine and cultural flavors. By providing in-home culinary expertise, personal chef services cater to those seeking a convenient and customized approach to nutrition, promoting self-care through the enjoyment of delicious and thoughtfully prepared meals.
43. Outdoor Fitness Bootcamps
Outdoor Fitness Bootcamps offer a dynamic approach to group fitness in natural settings. In Nigeria and Africa, where outdoor spaces abound, these bootcamps combine high-intensity workouts with the benefits of fresh air and scenic surroundings. By fostering a sense of community and physical challenge, outdoor fitness bootcamps contribute to a holistic approach to well-being, encouraging individuals to embrace the outdoors as a space for both fitness and self-care.
44. Mindful Parenting Workshops
Mindful Parenting Workshops provide guidance and support for parents seeking to incorporate mindfulness into their parenting practices. In Nigeria and Africa, where family values are paramount, these workshops offer strategies for cultivating presence, patience, and emotional connection. By addressing the unique challenges of parenting in today’s world, mindful parenting workshops contribute to creating harmonious family environments and nurturing the well-being of both parents and children.
45. Virtual Nutrition Challenges
Virtual Nutrition Challenges leverage online platforms to engage individuals in interactive and educational nutrition experiences. In Nigeria and Africa, where digital connectivity is growing, these challenges offer a virtual community committed to exploring and adopting healthy eating habits. By combining informational resources, meal planning, and group support, virtual nutrition challenges promote a culture of mindful eating and empower participants to make sustainable nutritional choices for long-term well-being.
46. Personalized Fitness Plans
Personalized Fitness Plans tailor workout regimens to individual needs, considering factors like fitness level, preferences, and goals. In Nigeria and Africa, where diverse health aspirations exist, these plans offer a bespoke approach to physical well-being. By providing customized exercises, nutrition guidance, and progress tracking, personalized fitness plans empower individuals to pursue their fitness journey with personalized strategies, contributing to a culture of individualized and sustainable self-care.
47. Holistic Beauty and Spa Products
A store offering Holistic Beauty and Spa Products focuses on providing a range of beauty and skincare items that align with holistic well-being. In Nigeria and Africa, where traditional beauty practices are celebrated, these products integrate natural ingredients and culturally relevant beauty rituals. By promoting a holistic approach to beauty, these products contribute to the cultural resonance of self-care, offering individuals alternatives that prioritize both aesthetic and well-being aspects of personal care.
48. Healthy Dessert Catering
Healthy Dessert Catering services specialize in providing nutritious and delicious desserts for events and gatherings. In Nigeria and Africa, where celebrations often revolve around food, these services offer guilt-free indulgence. By incorporating health-conscious ingredients, these caterers contribute to changing perceptions around desserts, promoting the idea that indulgence can align with nutritional well-being.
49. Stress Relief Products Store
A Stress Relief Products Store curates items designed to alleviate stress and promote relaxation. In Nigeria and Africa, where managing stress is crucial, these stores offer products such as aromatherapy tools, stress balls, and calming teas. By providing accessible tools for stress management, these stores contribute to fostering a culture of self-awareness and proactive stress relief.
50. Fitness and Wellness Subscription Services
Fitness and Wellness Subscription Services provide curated packages of fitness gear, supplements, and wellness products delivered to subscribers regularly. In Nigeria and Africa, where convenience is valued, these subscriptions offer a convenient way for individuals to access a variety of health and wellness items. By introducing diversity and surprise into self-care routines, these services contribute to sustaining interest and commitment to holistic well-being.
51. Healthy Smoothie Bar
A Healthy Smoothie Bar offers a variety of nutrient-packed smoothies, catering to individuals seeking a convenient and wholesome beverage option. In Nigeria and Africa, where fresh and local ingredients abound, these bars provide a refreshing and health-conscious alternative. By combining flavors inspired by local fruits and superfoods, healthy smoothie bars contribute to a culture of accessible and delicious nutrition, encouraging individuals to make healthier beverage choices in their daily lives.
52. Personal Wellness Retreat Planning
Services specializing in Personal Wellness Retreat Planning curate customized retreat experiences for individuals seeking a private and tailored approach to well-being. In Nigeria and Africa, where serene landscapes and cultural richness provide unique settings, these planning services arrange retreats that include activities like yoga, meditation, and spa treatments. By offering personalized wellness getaways, these services contribute to the growing trend of individuals prioritizing exclusive and intimate self-care experiences.
53. Financial Wellness Coaching
Financial Wellness Coaching focuses on guiding individuals towards financial health and well-being. In Nigeria and Africa, where economic dynamics vary, these coaches provide advice on budgeting, saving, and investment strategies. By addressing the financial aspects of well-being, financial wellness coaching empowers individuals to make informed decisions, fostering a holistic approach to self-care that encompasses both physical and financial health.
54. Gardening Therapy Services
Gardening Therapy Services integrate therapeutic activities related to gardening to promote mental and emotional well-being. In Nigeria and Africa, where agriculture has cultural significance, these services offer gardening sessions as a therapeutic outlet. By connecting individuals with nature, gardening therapy contributes to stress reduction, improved mood, and a sense of accomplishment, aligning with the cultural appreciation for the healing power of the natural environment.
55. Mindful Clothing Line
A Mindful Clothing Line emphasizes sustainable and ethical practices in the fashion industry. In Nigeria and Africa, where traditional textiles and craftsmanship are valued, these clothing lines prioritize eco-friendly materials and fair labor practices. By promoting mindful consumption and responsible fashion choices, mindful clothing lines contribute to a cultural shift towards environmentally conscious self-expression and self-care through clothing.
56. Financial Wellness Apps
Financial Wellness Apps leverage technology to provide users with tools and resources for managing their financial health. In Nigeria and Africa, where digital connectivity is expanding, these apps offer features such as budget tracking, investment insights, and financial education. By making financial information accessible, these apps empower individuals to take control of their financial well-being, contributing to a culture of informed and proactive self-care that extends beyond physical health.
57. Wellness Tourism Agency
A Wellness Tourism Agency specializes in organizing travel experiences that prioritize health and well-being. In Nigeria and Africa, where diverse landscapes and cultural richness exist, these agencies curate wellness-focused itineraries. Activities may include spa retreats, mindfulness excursions, and fitness getaways. By combining travel with holistic well-being, wellness tourism agencies contribute to a growing trend where individuals seek transformative travel experiences that align with their self-care goals.
58. Holistic Pet Care Services
Holistic Pet Care Services address the well-being of pets from a comprehensive perspective, considering their physical, emotional, and nutritional needs. In Nigeria and Africa, where pets are integral to many households, these services offer holistic treatments, natural pet products, and nutritional guidance. By incorporating traditional and modern approaches to pet care, these services contribute to fostering a culture where pets are regarded as valued members of the family, receiving thoughtful and holistic care that aligns with the cultural significance of animals in the community.
To Sum It Up
In conclusion, the landscape of self-care business ideas in Nigeria and Africa presents a vibrant tapestry of opportunities for entrepreneurs and investors. The robust growth of the wellness industry, coupled with the cultural inclination towards holistic well-being, underscores the immense potential for innovative ventures. From traditional practices deeply rooted in African heritage to modern, tech-infused solutions, the diversity of self-care business ideas mirrors the dynamic nature of the market.
The 58 self-care business ideas explored in this article reflect not only the local demand for personalized well-being solutions but also hold the promise of contributing to the global wellness market.
As Africa continues to embrace and prioritize self-care, the future presents a canvas for transformative ventures that cater to the unique needs and aspirations of the region.
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