How To Start A Lucrative Equipment Leasing Business In Nigeria and Africa: The Complete Guide

Equipment leasing is a business model in which companies rent out equipment to other businesses or individuals for a certain period of time. The leasing company retains ownership of the equipment while the lessee pays for its use. In Nigeria and Africa, equipment leasing has become a popular alternative to outright purchase, especially for small and medium-sized businesses that may not have the financial resources to buy expensive equipment.

According to a report by the African Development Bank, the equipment leasing industry in Nigeria is valued at $10 billion and is expected to continue growing due to the increasing demand for equipment in various sectors such as agriculture, construction, and healthcare. Globally, the equipment leasing market was valued at $900 billion in 2019 and is projected to reach $1.3 trillion by 2027. The growth of the construction industry and the increasing demand for rental equipment in various industries are some of the factors driving the global equipment leasing market.

In Nigeria, the government has implemented policies to encourage equipment leasing, such as tax incentives and the establishment of the Equipment Leasing Registration Authority. There is also potential for equipment leasing companies in Nigeria to export their services to other African countries, where there is a growing demand for equipment leasing.

Nigeria is strategically positioned as a gateway to the African market, providing an opportunity for equipment leasing companies to expand their services to other African countries. With Nigeria’s large population and the presence of different industries, there is a vast market for equipment leasing. The export opportunities for equipment leasing businesses in Nigeria and Africa are also significant, with the African Continental Free Trade Area (AfCFTA) providing a platform for equipment leasing companies to expand their services to other African countries.

Overall, the equipment leasing business in Nigeria and Africa presents a lucrative opportunity for investors and entrepreneurs looking to tap into the growing demand for equipment in various sectors.

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What Is An Equipment?

Equipment refers to any tangible assets used to perform a specific task or operation. In the context of Equipment Leasing Business in Nigeria and Africa, equipment can refer to various types of machinery or equipment used in industries such as construction, agriculture, mining, and transportation, among others

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What Is The Equipment Leasing Business In Nigeria and Africa About?

Equipment leasing is a form of business where a company rents out equipment or machinery to other businesses or individuals for a specified period. This practice is gaining popularity in Nigeria and Africa due to its numerous benefits, such as cost savings, reduced risk, and increased flexibility.

Equipment leasing business involves the acquisition, maintenance, and lease of equipment to various clients. The scientific name for this practice is equipment rental or equipment hire. The equipment could range from construction equipment, office equipment, agricultural equipment, and medical equipment, among others. This business requires extensive research to identify the types of equipment that are in demand, the target market, and the pricing strategy.

The production yield after farming could be significant, as the demand for leased equipment is high in Nigeria and Africa. The equipment leasing business could also have positive economic impacts by providing job opportunities, reducing the need for capital-intensive investments, and improving access to critical equipment in various industries.

Overall, equipment leasing business presents numerous opportunities for entrepreneurs in Nigeria and Africa. However, proper research, planning, and execution are critical to ensuring success in this industry.

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Benefits of The Equipment Leasing Business In Nigeria and Africa

  1. Increased access to equipment: Equipment leasing makes it possible for businesses to have access to a wide range of equipment without having to purchase them outright.
  2. Cost savings: Equipment leasing can help businesses save money as they do not have to bear the full cost of purchasing the equipment.
  3. Flexibility: Leasing equipment provides businesses with the flexibility to upgrade their equipment as needed.
  4. Tax benefits: Equipment leasing can offer tax benefits to businesses as lease payments are typically considered a tax-deductible expense.
  5. Conservation of capital: Leasing equipment allows businesses to conserve their capital for other essential needs, such as inventory or marketing.
  6. Fixed payments: Equipment leasing payments are fixed, making it easier for businesses to budget and plan for their expenses.
  7. Reduced maintenance costs: Leasing companies often handle equipment maintenance, reducing the burden on businesses.
  8. Reduced risk of equipment obsolescence: Leasing equipment enables businesses to upgrade to newer models without incurring the costs of disposing of obsolete equipment.
  9. Improved cash flow: Equipment leasing helps businesses maintain a steady cash flow as they do not have to make large equipment purchases.
  10. Improved credit ratings: Leasing equipment allows businesses to build credit ratings by making regular payments.
  11. Access to specialized equipment: Equipment leasing enables businesses to access specialized equipment that may not be readily available for purchase.
  12. Competitive advantage: Leasing equipment can provide businesses with a competitive advantage as they can acquire the latest technology without incurring significant costs.
  13. Efficient use of equipment: Equipment leasing can help businesses optimize their equipment usage by ensuring that the equipment is fully utilized.
  14. Reduced downtime: Leasing companies often handle equipment repairs and maintenance, reducing equipment downtime and improving productivity.
  15. Higher return on investment: Leasing equipment can offer businesses a higher return on investment as the equipment is used to generate revenue, rather than being tied up as a depreciating asset.

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Business Opportunities In The Equipment Leasing Business In Nigeria and Africa

  1. Agricultural Equipment Leasing: With the majority of Nigeria’s population involved in agriculture, there is a high demand for agricultural equipment leasing services. Leasing out agricultural machinery and equipment such as tractors, harvesters, and planters can be a lucrative business opportunity.
  2. Construction Equipment Leasing: The construction industry in Nigeria is growing, and there is a high demand for construction equipment leasing services. Leasing out equipment such as excavators, bulldozers, and cranes can be a profitable venture.
  3. Medical Equipment Leasing: The healthcare sector in Nigeria is rapidly growing, and there is a need for medical equipment leasing services. Leasing out medical equipment such as X-ray machines, ultrasound equipment, and CT scanners can be a profitable business opportunity.
  4. Oil and Gas Equipment Leasing: Nigeria is a major player in the oil and gas industry in Africa, and there is a high demand for oil and gas equipment leasing services. Leasing out equipment such as drilling rigs, pumps, and valves can be a lucrative business opportunity.
  5. Manufacturing Equipment Leasing: The manufacturing industry in Nigeria is growing, and there is a need for equipment leasing services. Leasing out equipment such as conveyor belts, production lines, and industrial machinery can be a profitable venture.
  6. Technology Equipment Leasing: The technology industry in Nigeria is booming, and there is a high demand for technology equipment leasing services. Leasing out equipment such as laptops, servers, and printers can be a profitable business opportunity.
  7. Telecommunications Equipment Leasing: The telecommunications industry in Nigeria is rapidly growing, and there is a need for telecommunications equipment leasing services. Leasing out equipment such as communication towers, switches, and routers can be a profitable venture.
  8. Mining Equipment Leasing: Nigeria is a mineral-rich country, and there is a high demand for mining equipment leasing services. Leasing out equipment such as excavators, crushers, and drilling machines can be a lucrative business opportunity.
  9. Transportation Equipment Leasing: The transportation industry in Nigeria is growing, and there is a need for transportation equipment leasing services. Leasing out equipment such as trucks, trailers, and buses can be a profitable venture.
  10. Power Equipment Leasing: Nigeria has a large population, and there is a need for power equipment leasing services. Leasing out equipment such as generators, transformers, and switchgear can be a profitable business opportunity.
  11. Hospitality Equipment Leasing: Nigeria has a growing hospitality industry, and there is a high demand for hospitality equipment leasing services. Leasing out equipment such as kitchen appliances, furniture, and bedding can be a lucrative business opportunity.
  12. Education Equipment Leasing: The education sector in Nigeria is growing, and there is a need for education equipment leasing services. Leasing out equipment such as computers, projectors, and whiteboards can be a profitable venture.
  13. Aviation Equipment Leasing: The aviation industry in Nigeria is growing, and there is a high demand for aviation equipment leasing services. Leasing out equipment such as airplanes, helicopters, and ground handling equipment can be a profitable business opportunity.
  14. Marine Equipment Leasing: Nigeria has a long coastline, and there is a growing demand for marine equipment leasing services. Leasing out equipment such as ships, boats, and offshore drilling equipment can be a lucrative business opportunity.
  15. Environmental Equipment Leasing: With the increasing awareness of environmental issues, there is a need for environmental equipment leasing services in Nigeria. Leasing out equipment such as waste management equipment, pollution control equipment, and renewable energy equipment can be a profitable venture.

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Facts About The Equipment Leasing Business In Nigeria and Africa

  • Equipment leasing is a fast-growing industry in Nigeria and Africa.
  • The equipment leasing market in Nigeria is estimated to be worth over $10 billion.
  • The industry is expected to grow at a CAGR of 12.8% from 2021-2026.
  • Agriculture and construction are the two biggest sectors for equipment leasing in Nigeria.
  • The leasing period for equipment ranges from 3-5 years.
  • The equipment leasing industry is regulated by the Equipment Leasing Association of Nigeria (ELAN).
  • The Nigerian government has provided tax incentives for businesses that engage in equipment leasing.
  • The lack of access to credit and funding is a major challenge facing the industry.
  • Equipment leasing has helped small and medium-sized businesses access the latest technology without incurring significant upfront costs.
  • The industry has created employment opportunities for skilled technicians and operators.
  • Leased equipment can be easily upgraded, leading to increased efficiency and productivity for businesses.
  • Equipment leasing reduces the need for businesses to tie up capital in depreciating assets.
  • Equipment leasing companies provide maintenance and repair services for leased equipment, reducing the burden on businesses.
  • Equipment leasing can help businesses stay competitive in a rapidly changing market.
  • The demand for specialized equipment in industries such as healthcare and manufacturing presents an opportunity for equipment leasing companies.
  • The COVID-19 pandemic has had a significant impact on the equipment leasing industry, with many businesses opting for short-term leases.
  • Some equipment leasing companies also offer training and development services to businesses to improve their skills and knowledge in using the leased equipment.
  • The growth of the construction industry in Nigeria has provided opportunities for equipment leasing companies to expand their services.
  • The demand for renewable energy equipment such as solar panels presents an opportunity for equipment leasing companies.
  • Equipment leasing has helped businesses in Nigeria and Africa to overcome challenges such as lack of access to capital and high import tariffs.
  • Leased equipment can be used as collateral for obtaining loans from financial institutions.
  • The rise of e-commerce has created a need for businesses to lease logistics equipment such as trucks and vans.
  • The equipment leasing industry has also contributed to the growth of the informal sector, providing opportunities for small business owners to lease equipment.
  • The industry has helped to bridge the gap between supply and demand for equipment in Nigeria and Africa.
  • The African Continental Free Trade Area (AfCFTA) presents an opportunity for equipment leasing companies to expand their services across the continent.

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Types Of Equipment Used By Equipment Leasing Businesses In Nigeria and Africa

  • Excavators: Heavy-duty construction equipment used for digging and excavation in construction, mining, and demolition projects.
  • Bulldozers: Large, powerful machines used for grading, leveling, and moving dirt or debris in construction, agriculture, and mining.
  • Forklifts: Small, compact machines used for lifting and moving heavy loads in warehouses, manufacturing facilities, and construction sites.
  • Cranes: Tall, powerful machines used for lifting and moving heavy loads in construction, mining, and manufacturing.
  • Loaders: Heavy machinery used for loading and hauling materials such as dirt, rocks, and gravel in construction and mining.
  • Backhoes: Versatile machines used for digging, excavation, and demolition in construction and mining.
  • Graders: Heavy equipment used for leveling, grading, and paving roads in construction and maintenance projects.
  • Dump trucks: Large trucks used for hauling heavy loads of dirt, debris, and materials in construction, mining, and transportation.
  • Concrete mixers: Machines used for mixing and preparing concrete for construction projects.
  • Pavers: Machinery used for laying asphalt or concrete on roads and other surfaces.
  • Crushers: Machines used for crushing and breaking down rocks, ores, and other materials for processing in mining and construction.
  • Drilling rigs: Heavy machinery used for drilling and exploring for oil, gas, and minerals in the ground.
  • Welding machines: Equipment used for welding and joining metal parts together in fabrication, construction, and repair projects.
  • Generators: Machines used for generating electricity for construction, manufacturing, and other operations.
  • Air compressors: Equipment used for compressing air for use in manufacturing, construction, and other operations.
  • Pressure washers: Machines used for high-pressure cleaning of surfaces in construction, manufacturing, and cleaning industries.
  • Scaffolding: Temporary structures used for supporting workers and materials during construction and maintenance projects.
  • Concrete pumps: Machines used for pumping liquid concrete into forms or structures in construction projects.
  • Load banks: Equipment used for testing the power output and load capacity of generators and other power sources.
  • Tower cranes: Tall, powerful cranes used for lifting and moving heavy loads in construction and manufacturing.
  • Asphalt plants: Equipment used for mixing and preparing asphalt for paving roads and other surfaces.
  • Water trucks: Vehicles used for transporting and distributing water for construction and irrigation projects.
  • Earthmoving equipment: Machines used for moving large amounts of earth or materials, including bulldozers, excavators, and loaders.
  • Road sweepers: Machines used for sweeping and cleaning roads and other surfaces in construction and maintenance projects.
  • Concrete cutters: Equipment used for cutting concrete and other hard materials in construction and demolition projects.
  • Power tools: Various handheld and portable tools used for cutting, drilling, grinding, and other tasks in construction and fabrication.
  • Jackhammers: Heavy-duty drilling machines used for breaking up concrete, rock, and other hard materials in construction and demolition.
  • Tractors: Machines used for hauling heavy loads and performing other tasks in agriculture, construction, and transportation.
  • Rollers: Heavy machinery used for compacting soil, asphalt, and other materials in construction and maintenance projects.
  • Excavator attachments: Various attachments that can be added to excavators for specific tasks, such as digging, grading, and demolition.
  • Demolition equipment: Various heavy machinery used for tearing down and demolishing buildings and other structures.
  • Trenchers: Machines used for digging trenches for pipelines, cables, and other underground infrastructure.

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The Peak Season For Equipment Leasing Business In Nigeria and Africa

The peak season for equipment leasing business in Nigeria and Africa varies depending on the specific industry and economic activity. Generally, there are periods of high demand for equipment leasing services, and these typically correspond to times when businesses are experiencing an increase in production or are undertaking major projects that require specialized equipment. For example, the construction industry typically experiences a peak season during the dry season in Nigeria and Africa, as this is the time when roads, bridges, and buildings can be constructed without being interrupted by rainfall. Similarly, the agricultural sector experiences a peak season during the planting and harvesting periods, which vary depending on the crop and the region.

It is important for equipment leasing companies to anticipate these peak seasons and plan accordingly by increasing their inventory and staffing levels. Failure to do so can result in lost business opportunities and revenue. Additionally, equipment leasing companies can leverage technology and marketing strategies to attract customers during the off-season and ensure a steady stream of revenue throughout the year.

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How To Start The Equipment Leasing Business In Nigeria and Africa: Step-By-Step Guide

1). Decide What Type Of Equipment Leasing Business You Want To Start:

There are many types of equipment leasing businesses ranging from construction equipment leasing to generator rentals, farm equipment leasing, computer equipment leasing, and much more.

To choose which equipment leasing business you want to start up, carry out an in-depth market research to first understand the market, pricing structure, and more. With this information in hand, you can choose which equipment leasing business is best for you to startup.

From experience, generator rentals for events and construction equipment rentals are two of the most profitable equipment rental businesses to start up in Nigeria because leasing a 100kva generator for one day could cost up to 130,000 Naira and leasing an Excavator could cost the same range, with cranes even costing over a million Naira a day to lease.

Within the generator rentals business for events and general backup power, you could also lease out mobile air conditioners and hiabs.

If you don’t have the finance to purchase the equipment, you can start out as a broker and get a commission on every successful rental that is paid for.

2). Purchase The Required Equipment:

The next step is to go on to purchase the required equipment you intend to lease. You need to buy the most demanded equipment so that your money is used in the most cost-effective way possible.

For construction, an excavator is pretty much the most important equipment to buy. It gets leased the most and you’d get paid between 120,000 to 180,000 Naira a day for it. Over time you can go on to buy a low bed for transporting equipment and also for rentals, a swamp buggy, a bull dozer, a crane, and much more.

For generator rentals, you need a 100KVA and 200KVA generator. Some clients may request for a 300KVA, 400KVA, or 500KVA generator, which warrant far higher payments. But the two most important sizes to buy are the 100KVA and 200KVA generators.

For other equipment, you should determine the most demanded equipment in their class and first purchase them, before going on to buy others.

3). Hire Skilled Employees:

The employees you hire for your equipment rental business must be skilled engineers and the best salespeople. The engineers would always need to ensure your equipment are working at their peak performance rates and your salespeople must be skilled at bringing in more clients to your business on a weekly basis.

4). Market Your Business:

This is the most important part of running any business as without sales your business is dead. The first thing you could do is to build an SEO ready website so you can get SEO traffic from people searching online for businesses that lease the equipment you have, then you can further reach out to companies who lease equipment from companies like yours.

An example is to reach out to event planners for generator rentals and reach out to contractors, construction, and mining companies for construction equipment rentals.

Also, hire and train a highly skilled sales team that will deliver on your goals and targets.

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How To Sell or Market The Equipment Leasing Business In Nigeria or Africa

  1. Online advertising: Use digital marketing channels such as Google Adwords, social media advertising, and email marketing to reach potential customers.
  2. Word of mouth: Encourage satisfied customers to spread the word about your services to their network.
  3. Direct mail: Send personalized direct mail campaigns to targeted businesses that may be interested in your services.
  4. Industry events: Attend and participate in industry events and conferences to network and promote your services.
  5. Cold calling: Reach out to potential customers through cold calling and introduce your services.
  6. Content marketing: Use your website and social media channels to share informative and engaging content that educates potential customers about the benefits of equipment leasing.
  7. Referral programs: Offer incentives for existing customers who refer new customers to your business.
  8. Partnership with manufacturers: Partner with equipment manufacturers to offer financing options for their customers.
  9. Sponsorship: Sponsor relevant events or organizations to increase brand awareness.
  10. Search engine optimization: Optimize your website for search engines to increase visibility and generate organic traffic.
  11. Billboards and outdoor advertising: Use billboards and outdoor advertising in strategic locations to reach a wider audience.
  12. Trade publications: Advertise in trade publications that cater to your target market.
  13. Telemarketing: Use telemarketing to generate leads and promote your services.
  14. Social media marketing: Use social media platforms such as LinkedIn, Twitter, and Facebook to reach potential customers and promote your services.
  15. Webinars and workshops: Host educational webinars and workshops to educate potential customers about equipment leasing.
  16. Client testimonials: Use client testimonials on your website and social media channels to showcase your services and build credibility.
  17. Video marketing: Create informative and engaging videos that showcase your services and benefits of equipment leasing.
  18. Business directories: List your business in relevant business directories to increase visibility and generate leads.
  19. Email marketing: Use email marketing to send newsletters and promotional offers to your subscribers.
  20. Vehicle branding: Use vehicle branding to promote your services while on the road.
  21. Free trials: Offer free trials or demos of your equipment to potential customers.
  22. Loyalty programs: Offer loyalty programs to encourage repeat business from existing customers.
  23. Cross-selling and upselling: Offer complementary services or upgrades to increase revenue from existing customers.
  24. Test-drive events: Host test-drive events to allow potential customers to experience your equipment before making a decision.
  25. Mobile marketing: Use mobile marketing channels such as SMS and mobile apps to reach potential customers and promote your services.

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Challenges Of The Equipment Leasing Business In Nigeria and Africa

  1. Lack of adequate funding: Equipment leasing business requires significant capital investment, and many businesses struggle to secure the necessary funding to start or expand their operations.
  2. Economic instability: Economic instability and uncertainty can lead to reduced demand for equipment leasing services, as businesses are less likely to invest in new equipment.
  3. High competition: The equipment leasing industry in Nigeria and Africa is highly competitive, and new entrants may find it challenging to compete with established companies.
  4. Lack of skilled workforce: There is a shortage of skilled workers in Nigeria and Africa, particularly in the areas of equipment maintenance and repair, which can impact the quality of service provided by equipment leasing companies.
  5. Poor infrastructure: Poor road networks and limited access to electricity can hinder the movement of equipment and increase operational costs for equipment leasing companies.
  6. Regulatory challenges: Equipment leasing businesses must comply with a range of regulations and laws, which can be complex and time-consuming.
  7. Security concerns: Equipment theft and vandalism are common challenges faced by equipment leasing businesses, particularly in Nigeria.
  8. Limited access to financing: Many small and medium-sized enterprises in Nigeria and Africa struggle to access financing, which can limit their ability to lease equipment.
  9. Limited insurance options: Limited insurance options for equipment leasing businesses can leave them exposed to significant financial losses in the event of equipment damage or loss.
  10. Technological advancements: Rapid technological advancements in equipment and machinery can render existing equipment obsolete, requiring leasing companies to continually invest in new equipment.
  11. Political instability: Political instability in some countries in Nigeria and Africa can create uncertainty for businesses and negatively impact equipment leasing operations.
  12. Currency fluctuations: Fluctuations in currency exchange rates can impact the profitability of equipment leasing businesses that import equipment from overseas.
  13. Dependence on specific industries: Equipment leasing companies that focus on specific industries can be vulnerable to changes in demand and market conditions within those industries.
  14. Environmental concerns: The negative impact of some equipment on the environment can create regulatory challenges and limit opportunities for equipment leasing businesses.
  15. Inefficient supply chain: Inefficient supply chains can lead to delays in the delivery of equipment, resulting in reduced customer satisfaction and potential revenue loss.
  16. Lack of government support: Limited government support for equipment leasing businesses can make it challenging to secure contracts or financing.
  17. Limited access to technology: Limited access to technology and digital platforms can make it challenging for equipment leasing businesses to reach new customers or manage operations efficiently.
  18. Limited creditworthiness of customers: The limited creditworthiness of some customers can create challenges in securing payment for leased equipment.
  19. Limited demand for specialized equipment: Limited demand for specialized equipment can limit opportunities for equipment leasing businesses in niche markets.
  20. Legal disputes: Legal disputes, such as contract disputes or equipment damage claims, can be time-consuming and costly for equipment leasing businesses.
  21. Limited access to raw materials: Limited access to raw materials can hinder the production of equipment, limiting the supply available for leasing.
  22. Inadequate risk management: Poor risk management practices can expose equipment leasing businesses to financial losses and reputational damage.
  23. Limited geographic reach: Limited geographic reach can limit the opportunities available for equipment leasing businesses, particularly those operating in rural areas.
  24. High maintenance costs: High maintenance costs associated with equipment leasing can impact the profitability of leasing operations.
  25. Limited access to information: Limited access to market and customer information can limit the ability of equipment leasing businesses to identify new opportunities and develop effective marketing strategies.

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To Sum It Up

The Equipment Leasing Business is a profitable venture in Nigeria and Africa, as it provides a wide range of equipment leasing services to individuals, businesses, and government agencies. The industry is growing due to the increase in demand for equipment leasing services, the growth of the construction, agriculture, and transportation industries, and the government’s commitment to infrastructure development. However, there are also several challenges such as inadequate government support, high-interest rates, and difficulty in obtaining finance.

Despite the challenges, the potential for growth and profitability in the Equipment Leasing Business in Nigeria and Africa remains high. The key to success is for businesses to address the challenges they face and adopt innovative strategies such as embracing technology, forming strategic partnerships, and exploring new markets to stay competitive.

Overall, Equipment Leasing Business is a viable option for entrepreneurs looking to invest in a profitable and growing industry in Nigeria and Africa. By leveraging on the opportunities presented by the industry and developing innovative solutions, businesses can thrive in the face of challenges and achieve success.

 

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What are your thoughts on how to start an equipment leasing business in Nigeria and Africa? Let me know by leaving a comment below.

 

Stan Edom
Stan Edom
I'm an entrepreneur with an expertise in supply chain management, small business development, e-commerce, internet startups, and agriculture. In my spare time, I'm always trying to solve problems people face in their everyday lives with tech.

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11 Comments

    • Hi Tonia,

      The strength of your supply chain ultimately determines how lucrative a business can be for anyone.

      So I advise you first try to sell without having a product to see the response.

      Thank you for asking.

  1. Thank you for the insight. Mr Stan I’d be glad if I can contact you directly for more clarity, please.
    Thanks, once again

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