Getting international buyers for any import/export business can be really tough. No matter how successful an international trade company appears, the road to prosperity was very long, rough, and doubtful, and this is because every single new or early exporter is competing with tens, hundreds or thousands of other people at the same time for the attention of the end clients.
But rather than chasing clients, how about making them come to you?
Whether you’re a new or existing exporter, there’s a system that can be implemented to generate results that attract a large influx of inquiries every single day from prospects looking to procure commodities that you’re selling.
If you’re tired of implementing direct marketing with little to no success, here is a powerful 5-step system that will get you a lot of inquiries from international buyers:
See Also: 13 Reasons You’re Not Finding Any International Buyers Nor Making Any Sales
Step 1: Build An SEO-Ready World-Class Website:
The first step is to build a world-class website that is search engine friendly. On this website, you must have various categories for everything you do and have the services of each described in-depth on each of their pages.
These pages should also cover most of the questions the buyer would usually type in google about a supplier for the commodity they’re interested in so that as they search the internet, your website would mostly pop-up on the first few pages of Google.
If you have no experience with on-page SEO, hire the services of an expert to tweak your website till it’s SEO-Ready.
The product pages should also have a lot of images & videos of the products you’re selling, including images of goods in the warehouse, tanks, and even past shipment preparations to show the prospect you’re very active in the trade.
Also, the look and feel of the website must be of a world-class standard as it would give any buyer that visits it the confidence to know that you’re all about great quality.
Each product page should also have a contact box below it for easy messaging.
When these are in place, most prospects will tend to send a message immediately from your contact page inquiring about certain commodities.
Step 2: Start Content Marketing With High-Ranking Articles
Content marketing really is you blogging about various topics relating to your industry, and in the process, positioning yourself as an industry expert.
When you create and publish a lot of SEO-ready content periodically, they’d rank high on google, and when buyers are looking for answers to international trade-specific questions, they’d find your articles a lot, and after reading, would tend to go through your company’s website to see what you really do.
Your published contents could be posted on the blog on your company’s website or on a standalone blog.
But regardless, content marketing will position you as an expert in your industry, and if prospects can trust to always learn something new from you periodically, they’d trust to contact you to do business with you first when they’re ready.
See Also: 4 Ways To Get Financial & Intellectual Support To Help You Build A Successful Export Business
Step 3: Create A Highly-Engaging Social Media Presence
We’re in the social media age, and in this space, people generate influence through their ability to inspire people to follow them and engage with their content.
You could set up a personal or business LinkedIn account and engage in-depth with the network. You could engage through periodically posting articles, sharing industry-related news, posting advice & inspiring messages, sharing facts, videos, or better still, doing all of them at the same time.
When you engage with the network, you draw in people who are in your industry, and if they have a request regarding the service you offer, they’d reach out to you.
The faster your social media following grows, the more daily inquiries you’d receive through it.
Step 4: Register Your Company On Several International Trading Websites:
International online trading platforms like exportersindia, eworldtrade, and the likes put your business in categories that people can easily find them when they search their websites.
You can register your export business on these platforms, pay yearly premiums, and over time, prospects would start reaching out to your organisation when they’re searching for a trusted supplier verified by the platform.
See Also: 8 Crucial Things New Exporters Must Know Before Starting An Export Business
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Step 5: Periodically Publish Press-Releases About Your Company’s Progress
Press releases let people know that your company is not just very active, but also contributes in some way to society, which goes on to build your media reputation.
Whenever your company launches a new product or attains a certain feat, you could publish a press release about it, talk about the event, and show how poised you are for growth in customer service and product offerings.
As prospects search through the internet for companies that do what you do, stumbling on an organisation with a press release gives them a higher level of confidence that reaching out to your company is the right move to make.
An Important Point
Startup Tips Daily Media’s sister company, Globexia Limited, is a global commodity trading firm that exports agricultural products like Sesame Seeds, Raw Cashew Nuts, Dry Split Ginger, Soybeans, Dry Hibiscus Flower, Tiger Nuts, and much more agro commodities from Nigeria to international buyers around the world. The company also exports solid minerals like muscovite mica and Lithium ores, and facilitates oil and gas trade within Nigeria.
If you’re an international buyer looking to purchase commodities from Nigeria through an export company you can trust, Globexia is an organisation to work with.
You can contact us through the details below.
We look forward to hearing from you.
What are your thoughts on how to get inquiries from international buyers? Let me know by leaving a comment below.
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