35+ Lucrative Digital Marketing Business Ideas In Nigeria Or Africa

The world of marketing has witnessed a paradigm shift over the years, with more groundbreaking ideas and practices coming onto the scene. Commerce has now evolved from the traditional brick-and-mortar system to more effective digital transactions that ensure the success of advertisement, buying, and selling without a physical meeting between the parties involved.

What is known as digital marketing today is a rather broad platform that incorporates a lot of business opportunities. More so, whether one has any products for sale or not, there are several money-making opportunities for them in digital marketing.

If you’re looking to earn regular income or build a successful digital marketing business online, here are 35+ digital marketing business ideas you can start in Nigeria, Africa or anywhere around the world.

1). Affiliate Marketing:

Affiliate marketing is basically promoting the services or products on your platform and getting commissions for every sale the company makes through you. To become an affiliate marketer, you need a platform with massive followership. Network with a company and advertise their products or services to your followers. That’s it!

As people patronize the company through your links, you earn easy cash. No capital required and you can start this in Nigeria, Africa or anywhere around the world.

2). Social Media Marketing:

Social media marketing involves selling products on social media platforms like Facebook, Twitter, Instagram and WhatsApp. This form of marketing can be a support arm of an established physical business or a complete online business of its own.

Either way, the crux lies in leveraging the wide reach of social media to sell your products or services.

3). Dropshipping Business:

Dropshipping is one of the digital marketing ideas that effectively exemplifies the benefits of the internet. It’s a third-party system in which the marketer receives orders from customers without having a stock of his/her own.

After taking such orders, the marketer networks with a seller who processes the delivery of the products to the actual buyer. Best part is you can start this business in Nigeria, Africa or anywhere around the world.

4). Email Marketing:

Email marketing is the practice of advertising and selling products. Brands and businesses use this form of marketing to retarget old clients and customers and convince new ones of their services and products.

With the right strategies, email marketing could be an effective way to get new clients to convert and get old ones to patronize you again.

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5). Video Marketing:

Also known as social video marketing, this is a form of marketing that uses video content to get potential clients to engage with a brand and create awareness. The ultimate aim is to draw attention and convert such attention to potential sales.

Videos are more effective than texts and images combined. They are easy to engage with and draw greater public attention, especially if kept within a considerable length.

6). Instagram Marketing:

Instagram remains one of the most effective social media platforms for brand development, building followership and generating leads. It combines images, texts and video materials and helps marketers target the right audience.

The success of IG marketing lies in your ability to create quality content to keep the public engaged. Over time, your viewers are likely to convert.

7). Facebook Marketing:

Facebook marketing is equally one of the most successful digital marketing business ideas. With an advertising audience of 2.14 billion users, Facebook helps you reach the most suitable audience for your business.

Besides paid ads, operating a business on Facebook is entirely free and it helps you reach those in your locale faster.

8). Blogging:

Blogging is a hobby on its own but it can also be one of the most lucrative digital marketing business ideas if well-managed and done consistently.

Once you select a niche of interest and consistently create engaging content around it, you’re going to get views from web users who share similar interests. Your blog could be your basis for affiliate marketing.

9). Ad Network Agency:

An ad network agency is responsible for placing ads on websites and blogs on behalf of brands and marketers. They help businesses locate websites with massive traffic and potential leads, and place their ads on such websites. It also keeps a tab on the performance of chosen ads.

To start an ad network agency, you need programmers and web managers, among others.

10). Search Engine Marketing:

Search engine marketing is a form of web marketing that seeks to target potential clients based on their web searches. SEM is one of the most effective digital marketing business ideas because web users don’t go searching for information about a particular product or service except they need it at that point in time.

With the right keyword strategies, SEM helps businesses push their ads to the audience who need them almost immediately in Nigeria, Africa or anywhere around the world.

11). Open An Online Store:

Another simple but effective digital marketing idea is to open an online store. Although online stores require other forms of marketing for creating awareness and driving leads, it makes it easy for customers to make orders and get all the information they need about the said products.

An online store requires a trusted distribution channel to get your products to the buyers without delay.

12). Content Marketing Business:

Content marketing involves creating and selling educational and instructional materials such as e-books, videos, articles, etc. They are meant to enlighten the public rather than advertise any particular services or products.

Writers and content creators make a lot of income from content marketing in Nigeria, Africa or anywhere around the world. With the continuous search for cyberspace information, the market for content is endless.

13). Web Development Services:

Websites are the foundation of digital marketing. Besides social media platforms, most digital business ideas are web-based. This makes web developers hotcakes in the industry. Their services are required to create, maintain and troubleshoot websites for digital marketing activities.

Web development doesn’t require an extensive business setup. With quality training and social media, you’re good to go.

14). Mobile Application Development:

Similar to web development, mobile app development is one of the digital marketing business ideas that depends on quality training. Once that is figured out, you can try your hands on a few personal projects to enrich your portfolio.

Putting out your work puts you in a favourite position to get contracts from individuals and brands who need to develop applications.

15). In-App Marketing Business:

In-app marketing describes the business of reaching out to potential clients or customers via applications. App users are shown ads while using the apps to suggest related services or products to them.

2021 reports state that about 5% of app users spend money on in-app purchases. Although this doesn’t look lucrative at a glance, it represents a significant growth ratio.

16). Digital Coaching Or Instruction Service:

Digital marketers need to learn too! Thanks to the endless introduction of ideas, tools, practices, and much more, individuals in the digital marketing sector have to regularly update their knowledge by seeking new information and training.

If you’re an advanced professional in the sector, you can make extra cash by organizing instructional programs on how to use certain tools, ideas, strategies, and much more.

17). Graphics Design Business:

Although it doesn’t involve direct marketing, graphic design is an essential component of digital marketing. Ranging from ad creation to web development, graphics design services are required to create engaging images to convince viewers.

Starting a graphics design business requires only skills and some key gadgets. You can leverage social media to advance your business for free.

18). Virtual Assistance Business:

Virtual assistance is a form of digital business that requires the assistant to render professional help to their clients on a remote basis . In other words, a virtual assistant is a personal assistant who works from home in Nigeria, Africa or anywhere around the world.

With the aid of social media and digital tools, virtual assistance has become a saving grace for most execs who do not necessarily need someone with them all the time but need the services of a personal assistant.

19). Digital Consultation Services:

Marketing does not describe physical products only. You can also offer consultation services in any field of expertise right online. The use of digital tools and platforms makes it easier for both parties to hold sessions in real time despite the distance. All you need to get started is to build public trust in your expertise in the chosen field.

20). Network Marketing:

Network marketing is a type of digital marketing that involves multi-level participants in a pyramidal system. Marketers are expected to sell products to their associates or friends and invite them to retail the same products on behalf of the company.

Invited marketers become the ‘downline’ of the marketer who invited them. For every sale made by the downline, a marketer gets commissions. The success of network marketing lies in referrals and you can start this in Nigeria, Africa or anywhere around the world

21). Digital Translation Services:

Language diversity perpetually creates a need for translation services. As people migrate to foreign places for diverse purposes, they need to learn the language(s) to keep acquainted with day-to-day operations.

However, the use of physical interpreters is becoming outdated. With digital translation, people can now get their languages translated into any language of choice without stress. To start this service, you can create a website or app dedicated to the purpose.

22). Lead Generation Services:

Companies regularly need leads to convert. The absence of leads means no sales and could cause the business to go bankrupt. Hence, lead generation is a vital component of digital marketing. As a lead generation agency or agent, your role is to convert web users into potential customers or clients for a particular product or service. This is possible through strategic content creation and targeting the right audience.

23). Proofreading And Editing Services:

Proofreading is a vital service needed by digital marketers and content creators. An ad content, for example, could mislead the targeted audience or fail to achieve its intended purpose if riddled with grammatical errors.

Hence, web owners, brands and businesses require the help of proofreaders and editors for quality content.

24). Content Strategist Services:

Digital brands, SMEs and large corporations need the services of professional content strategists whose job is to come up with innovative ideas and strategies to get public attention on the brand or business as the case may be,

Creating awareness is an essential step in getting people to convert. Both new and existing brands need content strategists in their marketing teams for more effective marketing efforts.

25). Digital CV Writing And Review Business:

If you’re a professional at CV writing and review services, you could take your skills to the digital space and market them to the right audience. The digital space helps to bridge the gap between clients and CV writers.

Since almost everyone at one point or another in their lives needs a great CV for career development, your concern is to get as many clients as possible your way.

26). Social Media Management:

Social media management is a broad term for the role of social media experts who oversee the activities of a social media account, create and post content, engage with the audience and make vital decisions based on audience behaviour.

The role of a social media manager is important for the success of any brand or digital business because it is an interactive point.

27). Mobile Marketing:

Mobile marketing incorporates all marketing avenues by which businesses reach customers on their phones. It includes email marketing, social media, mobile apps, websites, and SMS. The choice of marketing technique used depends on the goal to be achieved.

However, for effectiveness and greater output, you can combine two or more digital marketing strategies.

28). Digital PR Agency:

A public relations agency is charged with the business of managing the public image of a brand, business, company or person. Celebrities, sportspersons and public figures also use the services of public relations experts because one bad public move could mar their careers.

The same applies to business. To ensure that the products, business decisions and ideas achieve their intended purposes, businesses use digital PR agencies.

29). Communication Analysis:

Communication analysis is one of the digital business ideas aimed at studying and managing customer behaviour to help businesses make vital decisions in Nigeria, Africa or anywhere around the world. To start a communication analysis business, it is important to be well-trained in verbal and non-verbal elements of language, among other skills.

30). Pay-Per-Click (PPC) Consultancy Business:

Ad networks work on a pay-per-click system which allows them to track how many leads actually clicked an ad. Meanwhile, businesses or brands often require the services of a PPC consultant to manage their paid ads and maximize the outcome in terms of lead generation and conversion.

As a PPC consultancy agency, you help people manage their ad budget for effective results.

31). Software Development Business:

Software development involves creating and designing problem-solving software. Apps, mobile phones, websites, computers and other gadgets operate on several software tools that make them effective and convenient to use.

This is one of the digital marketing business ideas that all businesses and firms, both digital and offline, need to run their daily operations with ease.

32). Digital Research Business:

The search for information and new knowledge is endless. Hence, there is always a need to conduct research from time to time. However, rather than having to travel long distances or go through the stress of looking for population samples, research platforms bridge the gap.

To start a research site, you need the services of software developers who can help you create the right tools for collecting ample information and storing them appropriately.

33). Advert (Ad) Content Creation Business:

The success of every ad depends in part on the strategies used and the nature of the ad itself. Brands that fail to create great ads that the target audience can connect with end up wasting their ad budgets.

As an ad creator, your business is to create ads in various formats to convince the target audience and drive the maximum leads and conversions possible.

34). Digital Games Design Business:

Online games are products of graphic designers, programmers and developers, among others. Creating digital games is one of the most underrated digital business ideas but it has a lot of prospects. Most digital games come with incentives, which endear them to players across the globe.

To start this digital marketing business, it is important to assemble a team of excellent designers for quality output.

35). Podcast Creation Business:

A podcast is the audio version of blogging. It involves creating content around digital marketing business ideas. Such content might be instructional or just random fun posts about practices in digital marketing.

In as much as it captures the attention of members of the public in the digital marketing industry, you get to make money from your podcasts.

36). Web Analytics Business:

Web analytics is one of the most essential digital marketing business ideas in Nigeria, Africa or anywhere around the world. Analytics is important for the activities of any digital business because it is a way of measuring, studying and keeping tabs on the outcome of business practices and decisions.

Web analytics experts monitor the metrics and help businesses make vital decisions to achieve organizational goals.

To Sum It Up

The digital space is full of opportunities for interested entrepreneurs, entrepreneurs and corporations. While some digital marketing business ideas require large capital and hi-tech skills, there are many others that are easy to start by almost anyone in Nigeria, Africa or anywhere around the world. To get started, you can choose from any of the 35+ digital marketing business ideas discussed in this article.

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What are your thoughts on these 35+ lucrative digital marketing business ideas in Nigeria, Africa or anywhere around the world? Let me know by leaving a comment below.