If you run a dropshipping store and wonder why your business isn’t performing well, then maybe you need to review your store’s branding. This is because branding is one of the most important aspects of any business, and dropshipping is no different.
The following are a few reasons branding is key to success for every business:
- Branding makes it easier for others to recognize you amid competition
- Branding helps in building trust and loyalty which are important to meet long-term business goals
- Branding creates a sense of authenticity and professionalism for a company
If you wish to brand your dropshipping store, then just follow these steps:
1). Create a Unique and Attractive Logo
Every brand has a distinct logo. You can look at top companies like Apple and Nike—they both have memorable logos. That said, you shouldn’t worry about money and time in creating a logo for your business. This is because there are plenty of logo design options on the Internet that are affordable and easy.
For instance, you can use a logo maker online to create a logo yourself. You don’t need graphics design experience or spend a lot of money with this option. Plus, you can create your logo within a few minutes!
2). Improve the Design of Your Dropshipping Store
You don’t need just any dropshipping store; you need a dropshipping store that looks professional and attractive. This applies to all cases, including when you are running a dropshipping business with a Shopify store.
So, don’t just pick a store template and create the portal for your store. Instead, take a look at other popular dropshipping stores and borrow the design/UX elements you like in them for your own store.
If you have the budget you might also consider hiring a professional Shopify template designer, then you can make a template that has everything you need, and that is unique.
3). Ensure at Least Fundamental Pages are There
Did you know that most dropshipping stores don’t have enough web pages? You don’t have to create a wide range of pages for your online store, but you should at least have the following pages:
- About Us
- Contact Us
- Shipping Policy
- Refund Policy
4). Pick a Color Palette and Stick to it
Every brand has a brand book that lays down the rules for the designing aspect. This brand book also contains the details of a particular colour palette that must be followed everywhere.
For instance, Coca-Cola uses a colour palette that’s centred around the colour red (it’s in the logo itself). Similarly, Walmart has a colour palette consisting of orange and blue (again, following the logo).
To build a brand for your dropshipping store, pick a colour palette that suits your ideology. For that, you need to understand the psychology of color and maybe do some research on your end.
5). Use Good Fonts
Don’t just settle with the default fonts you get with your online store template. Get creative and experiment with new and interesting fonts to see if a particular font is able to carry your brand aptly. Remember; just like colours, fonts have psychology impact too. So, you may want to look into that before you pick fonts for your store.
6). Offer Good Customer Service
Customer service is important in a brand. In fact, some experts believe that customer service is the new brand. This is because, in this Internet-powered world, people are spoilt for choice in brands. So, if you fail to meet the expectations of your customers or deliver subpar service, then you can lose a lot of business.
7). Leverage Storytelling
Traditionally, companies have tried to sell products/services through promotional events, advertisements, etc. However, forward-thinking companies have started to realize the power of storytelling. In this, rather than highlighting the features/benefits of their products, the brands focus on real customers who saw their lives transformed by using the products. This way, people are able to connect to the brands on a personal level.