How To Sell Your Products With Written Words
A relatively short time ago, writing for marketing was something peculiar and unknown. Its rules were formulated bit after bit. Then they changed, and still keep changing. Making it hard to keep up with the pace of new trends.
Writing for marketing is writing for the client. You have to focus on how your content will be perceived by the readers while paying less attention to personal profits. Any content you write for marketing must be created for the benefit of potential buyers.
So how is writing for marketing done? And how can you combine your personal interests and those of your audience?
If you’re looking to learn how to write for marketing, here are 14 tips that are relevant for today’s most successful marketing content:
#1 Make Them Buy Without Selling
If you think telling people to pay for something a hundred times will make them do that, you have to revise some basics of marketing.
“Buy This!” or “Go Premium!” or “Share This and Make Everybody Know You Bought It!” should be in your marketing message, but not in these exact words. On the other hand, shocking click baits used with an intention to sell one’s product won’t work either.
What you can do is to describe the benefits of the product clearly, so that your readers would want to buy it.
#2 Don’t Preach
In marketing content, you can’t tell people not to live the way they already do. Neither can you emphasize that without your product, their way of life is wrong.
Rather, show the advantages of your product as an option, and not as a must.
If you are selling a vacuum cleaner, never tell a housewife that her home will be NEATER if she buys it. Say instead that it will save her more time, is more convenient, is better than her neighbour’s, and much more.
#3 Don’t Underestimate Your Audience
Never consider your readers to be unintelligent. Promoting fake products or speaking with a lack of evidence are both outrageous and non-effective.
It is difficult and unwise to attempt to trick contemporary Internet users.
Saying things like “A TV-show star took this and lost half of her weight overnight” is a great example.
Ground your arguments on real facts.
#4 Create a Unique Vision
There are a lot of goods and services that are unique. However, the majority are already manufactured by other companies.
Your products and services have to stand out. Your content should showcase the details that no one has thought of before. Or it should make your audience certain that the quality you offer is higher than that of your competitors.
#5 You Can Return to Your Ideas Several Times
Once you’ve found the right perspective for presenting your product, you may confidently stick to it and reuse it severally.
Some ideas can be repeated from time to time in your content, while others can be combined with new ones.
Reasonable repetition doesn’t make your content less unique. It instead creates an easy-to-follow company’s mission.
#6 Don’t Try to Look Smart. Be Smarter
No matter how difficult the topic you’re writing is, you should keep your content simple. This is not one of the expository or cause and effect essay topics, right?
Use simple words and don’t make your sentences too long.
#7 Don’t Be Rude or Unceremonious
Keeping it simple is trying to make people understand your point. So use appropriate language, and don’t write as if you’re having a conversation with a friend.
Exclude words and expressions not used by your target audience; like using ‘bro’ when you are writing for CEOs.
#8 Use Headers and Bullet Points
There will probably be one in a hundred people who will read your post from the beginning to the end. Or maybe less.
People get tons of information on their smartphones daily, which they are unable to completely read. But by using headers and bullets, you can help them to easily scan through the content for any info quickly and without too much effort.
#9 Word Count Matters
First and foremost, marketing content can’t be long for a reason described above. It is good if the word count is limited by your social media platform. However, in this case, each word has to be used for a purpose. And this leads us to the next point.
#10 Make Your Message Clear
As stated in the first point, you shouldn’t push your product. But leaving people lost in questions after reading your content; like “What was that?” or “Why am I reading this?”, is not the best option either.
Convey your idea to your reader. You can borrow something from your essay writing experience for this purpose – make a thesis statement at the beginning of your text.
#11 Don’t Kiss… Anything
Disrespect is bad. We have already said that. It is even worse when it’s disguised with flattery. This is a sign of disrespect – not only towards your audience but also towards your product and yourself.
It’s great to be nice, but sincerity matters more. In practice, it means not to tell your readers that they or your product are the best of the best of the best. Focus instead on the real perks of your product.
#12 Let Your Audience Look Good Sharing Your Content
Remember that if you want your content to go viral, you are to provide your audience with an opportunity to share it. It means that everyone wants to make a good impression on his or her friends and family.
So, if you want people to actually share your content, it MUST be positive and engaging. If you want to sell something ‘healthy’, for example, gym outfits or protein cocktail shakers, it seems easy. But an inexperienced writer can still ruin it with a topic saying his or her readers need to lose weight.
#13 Mind SEO Issues
Use the right keywords, optimize them, and search for those that suit your content better. Make them readable for both search engines and PEOPLE.
‘Longtails’ can be beneficial, but don’t stuff your text mindlessly with too many long keyword phrases. Pay attention to the semantic, too.
#14 Proofread, For the Heaven’s Sake
“Would you like to by any thing form us?” No? No surprise. People get really irritated when they see obvious typos in your content. And this applies to everyone and not just those who are keen on grammar and spelling.
Why would they buy anything if you can’t spend a moment to show your respect and spell check?
Think of the impression you create. Do you represent a company that can’t spend money on a professional proofreader? What’s the quality of the product you sell then?
Mind that you don’t actually have to hire a proofreader if you are certain about your writing skills. Just don’t post anything until you’ve checked it thoroughly.
#15 Don’t Wait for Inspiration
A lot of amateurs strongly believe you need inspiration to be able to write. It doesn’t work with college papers. It doesn’t work with fiction. It neither does it work with content!
Writing just to write is not about marketing either, but you’ll never become a professional if you don’t start to practice.
So if you want to be a great writer, you’d have to start writing right now!
To Sum It Up
It is not enough to understand that writing for marketing is different from anything else. You have to keep trying and improving based on your previous experience, till you find your own niche.
Perhaps one day, it would be you who’ll write the newest and most effective tips. For now, you can use those above to achieve a great level of success.
About The Writer
This is a guest blog post submitted by Sophia Clark. She is a creative writer who loves to share her thoughts with readers and is also a graduate of the University of New York with a B.A in Journalism (2011). She currently writes for Eliteessaywriters, and in her free time, enjoys writing fiction as well as reading it.
Note: This article has been edited for style and substance.
What are your thoughts on these 14 ways to write for marketing? Let me know by leaving a comment below.